Branding services

branding services by DCM
For businesses that want to grow with clarity and confidence.

We help you build a clear foundation — rooted in purpose, informed by research, and crafted for connection. With custom branding identity packages, we create a cohesive look and feel that tells your story, builds loyalty, and sets you apart from the competition.

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Past Work

Brand Strategy

PACKAGES & PRICING

Starter: Brand Kit

Purpose: Ensures your brand looks consistent across digital and print without overwhelming detail.
Perfect for startups, small businesses, or anyone needing a foundation for brand consistency.

Includes:

  • Logo usage guidelines (primary, secondary, and variations)

  • Color palette (primary & secondary colors with HEX/RGB/CMYK codes)

  • Typography guide (brand fonts, hierarchy, and usage rules)

  • Basic imagery direction (style suggestions for photography/graphics)

  • Do’s and Don’ts for logo application and brand representation

Complete: Brand Guidelines

Purpose: Provides a complete roadmap so internal teams, designers, and marketers always present your brand consistently, professionally, and strategically.
Ideal for growing businesses, rebrands, or organizations that need a comprehensive brand system.

Includes: Everything in the Basic Guide, Plus:

  • Expanded logo system (submarks, icons, patterns, and lockups)

  • Extended color palette with use-case recommendations

  • Full typography system (headings, body copy, web-safe alternatives)

  • Imagery guidelines (photography style, illustration style, icons)

  • Tone of voice & messaging framework (brand personality, key phrases, tagline usage)

  • Brand applications (social media, email signatures, business cards, signage, packaging, web design examples)

  • Accessibility considerations (contrast, readability, digital standards)

  • Comprehensive “Do’s and Don’ts” for all visual and verbal brand elements

Premium: Complete Brand Identity Package

The Premium Brand Identity Package provides a complete brand system—visuals, messaging, templates, and digital assets—so your business can maintain a consistent, professional identity across all touchpoints and confidently grow, stand out, and connect with your audience.

Includes: Full guide plus strategic + digital add-ons (social kits, templates, audience personas, etc.)

Brand Strategy Add-Ons
  • Competitive analysis & positioning
  • Target audience personas
  • Brand value proposition & differentiators
  • Marketing strategy overview (basic roadmap for brand launch or relaunch)
  • Customer journey mapping (brand experience across touchpoints)
Visual Identity Add-Ons
  • Custom iconography set (branded icons for web, social, or print)
  • Patterns & textures unique to the brand system
  • Photography direction & stock library curation
  • Illustration style guide (custom illustrations or guidelines for future work)
  • Brand templates (social posts, business cards, pitch decks, email signatures, brochures, letterheads)
Verbal Identity Add-Ons
  • Tagline or slogan development
  • Brand story / origin narrative
  • Core messaging framework (mission, vision, values)
  • Tone of voice guide (formal vs casual, personality traits, do’s & don’ts)
  • Copywriting samples (social media posts, ad copy, website snippets for reference)
Digital & Marketing Add-Ons
  • Social media branding kit (profile/cover images, post templates, hashtag strategy)
  • Email marketing branding (newsletter design, branded templates)
  • Website style guide (UI elements, buttons, layout consistency)
  • Presentation decks (PowerPoint/Google Slides) branded for consistency
  • Video branding assets (lower thirds, intro/outro screens, watermark)

 

Build a Brand That Resonates

Your brand is your business’s promise—and consistency makes it unforgettable. With a strategic branding identity package, your business will present a unified and professional image everywhere—online, in print, and beyond. Let’s design a brand your audience will trust and remember.

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Additional services

Logo Design

We can work with your ideas and inspiration, or design a custom logo for you. Logo packages include variations, mockups, and use guidelines for your brand. 

Brand Strategy

Beginning with a brand audit, market and consumer research, to developing strategies that streamline your campaigns, support your business goals, & connect with your audience

Visual Identity

Let’s work together to develop a consistent brand that is recognizable and resonates with your target audience- Backed by research, creativity, and approved by you.

Personal Branding:
put yourself out there

Your brand should reflect you– and all that makes you the unique, stand-out, and valuable. Looking to establish your personal brand?

We’re here to help bring your vision to life, reach the right audience and communicate across every touchpoint with intention.

Let’s create a brand that works as hard as you do.

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a collection of creative branding services

NH Branding Agency

Creative Branding Strategies & Services

Based in the White Mountains of New Hampshire, we are dedicated to helping local businesses build and develop successful strategies that enable growth. At Donovan Communications & Marketing, we pride ourselves in offering flexible pricing to help small business and startups launch brands that bring results.

Let’s Work Together.

Ready create a brand that works as hard as you do?
Let’s Chat.

Branding Resources

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Resources & Templates

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