Integrated Social, SEO & Content Campaign
Prefab trim
About
PrefabTrim, a New Hampshire–based manufacturer of architectural trim products, partnered with me for a 90-day SEO and content marketing campaign designed to drive qualified leads to their website.
Scope & Timeline
For a niche manufacturer, a strategic blend of SEO and social content is essential to reach contractors and homeowners researching exterior trim solutions. This project demonstrated how consistent, optimized messaging can convert website traffic into tangible sales opportunities.
- Produced 2 keyword-targeted blog posts per month focused on industry trends, product applications, and homeowner tips to increase search visibility.
- Created 8 Facebook posts per month with strategic messaging and custom images and graphics to boost brand awareness and audience engagement.
- Implemented on-page SEO best practices—keyword research, optimized headlines and meta descriptions—to strengthen search rankings and attract high-intent visitors.
Results
The campaign generated measurable growth, including 3 confirmed sales directly tied to the new content and one high-value estimate request from a new customer planning to purchase 100 window surrounds. By consistently publishing optimized content and targeted social posts, PrefabTrim improved its online visibility, attracted fresh leads, and established a stronger digital presence in the regional building-products market.
