SEO & Content Marketing Campaign
PrefabTrim
PrefabTrim, a New Hampshire–based manufacturer of architectural trim products, partnered with me for a 90-day SEO and content marketing campaign designed to drive qualified leads to their website.
Overview
PrefabTrim’s 90-day campaign is a clear example of the power of visibility: consistent, optimized content quickly improved their search rankings and Facebook engagement, translating directly into new sales and high-value inquiries. For small businesses, this kind of strategic digital marketing is not just a cost—it’s an investment that pays measurable dividends.
Client
industry
My Role
Dates
My Approach & Contributions
For a niche manufacturer, a strategic blend of SEO and social content is essential to reach contractors and homeowners researching exterior trim solutions. This project demonstrated how consistent, optimized messaging can convert website traffic into tangible sales opportunities.
- Produced 2 keyword-targeted blog posts per month focused on industry trends, product applications, and homeowner tips to increase search visibility.
- Created 8 Facebook posts per month with strategic messaging and custom images and graphics to boost brand awareness and audience engagement.
- Implemented on-page SEO best practices—keyword research, optimized headlines and meta descriptions—to strengthen search rankings and attract high-intent visitors.
The Results
The campaign generated measurable growth, including 3 confirmed sales directly tied to the new content and one high-value estimate request from a new customer planning to purchase 100 window surrounds. By consistently publishing optimized content and targeted social posts, PrefabTrim improved its online visibility, attracted fresh leads, and established a stronger digital presence in the regional building-products market
Leads from Facebook Links
Unique Users from Search
New Customers
%
Increase in Search Visibility
“It's exciting for us to see some traffic start to happen! Please know how much we appreciate you!”
PrefabTrim’s 90-day campaign is a clear example of the power of visibility: consistent, optimized content quickly improved their search rankings and Facebook engagement, translating directly into new sales and high-value inquiries.
For a niche manufacturer, a strategic blend of SEO and social content is essential to reach contractors and homeowners researching exterior trim solutions. This project demonstrated how consistent, optimized messaging can convert website traffic into tangible sales opportunities.
PrefabTrim’s team isn’t particularly tech-savvy, so the immediate visibility of the results made an even stronger impression. The first month, they began seeing their company appear higher in Google search results and noticed steady engagement online- likes, shares, and inquiries they hadn’t experienced before.
They were blown away by how quickly new orders and estimate requests arrived, commenting on how the campaign turned online marketing—once an unfamiliar space—into a clear driver of real sales.